Main duties

• Develop and implement the Direct Sales strategy in line with the Bank’s business objectives.
• Translate business objectives into clear sales plans, targets, KPIs and actionable initiatives.
• Drive new customer acquisition, revenue growth and expansion of existing customer relationships.
• Identify new market segments, partnerships, customer opportunities and sales channels.
• Drive cross-selling, upselling, product penetration and customer portfolio growth.
• Own and deliver agreed sales, revenue, acquisition and portfolio growth targets.
• Monitor sales pipelines, conversion rates, productivity and overall team performance.
• Establish a strong performance-management culture through regular reviews, coaching and corrective action.
• Lead, motivate, coach and develop a high-performing Direct Sales team.
• Identify capability gaps and implement appropriate training and development initiatives.
• Drive customer-centric and ethical sales practices focused on customer needs and long-term value.
• Review and continuously improve sales processes, lead management and customer journeys.
• Leverage CRM, digital tools and data analytics to improve sales productivity and conversion.
• Work closely with Product, Marketing, Digital Banking, Branch Banking, Credit, Operations and other stakeholders to maximise sales opportunities.
• Ensure all sales activities comply with KYC, AML/CFT, data protection, consumer protection and other applicable regulatory requirements.
• Proactively identify and escalate operational, conduct, compliance and reputational risks.
• Provide regular reports and insights to senior management on sales performance, pipeline, productivity, acquisition and revenue.
• Represent Direct Sales in relevant management committees and strategic initiatives.

Prerequisites

• Bachelor’s degree in Business Administration, Finance, Marketing, Banking, Economics or a related discipline.
• A postgraduate qualification and/or relevant professional banking or sales qualification will be an advantage.
• 8–10 years of relevant professional experience, preferably within banking or financial services.
• 5 years of experience in a senior sales management or leadership position.
• Proven track record of achieving sales, revenue, customer acquisition and business growth targets.
• Demonstrated experience in leading, developing and managing high-performing sales teams.
• Strong knowledge of banking products, customer acquisition strategies and direct sales channels.
• Sound understanding of the regulatory and risk environment within banking and financial services.
• Willingness and ability to operate effectively in a fast-paced, performance-driven environment.

Skills

• Strategic and commercial leadership
• Relationship management and client engagement
• Business development and sales acumen
• HNW/UHNW portfolio management
• Wealth management and investment knowledge
• Analytical and financial decision-making skills
• Strong negotiation and influencing abilities
• Customer-centric mindset
• Results and target-driven
• People leadership, coaching and mentoring
• Strong communication and active listening skills
• Risk, compliance and regulatory awareness
• High level of integrity, confidentiality and professionalism
• Ability to operate effectively in a fast-paced, target-driven environment with a strong attention to detail.